Who we are

Square Bear embodies the essence of identity and the courage to endure, even amidst uncertainty. It represents the strength to persevere beyond the constraints of others' perceptions. Matthew Walker, a proud native of Milwaukee, WI, experienced the complexities of identity as a middle child, where the quest for self-definition became paramount. His journey, shaped by various challenges, inspired him to seek independence while steadfastly pursuing his dreams.

The path to achieving authenticity may be fraught with obstacles, yet there is profound wisdom in the pursuit of becoming our true selves. Embracing this journey allows us to lead on our own terms, transforming our actions into powerful examples that resonate deeply within the world around us. At Square Bear, we celebrate the resilience that comes with understanding and embracing one’s identity, encouraging individuals to rise above adversity and forge their unique paths with conviction.